the ADHD Toothpaste

1. Radically Simplified Routine (& Reduced Decisional Fatigue)

ADHD Challenge: Executive dysfunction makes starting and completing multi-step tasks difficult. Choosing a toothpaste, squeezing the right amount, and brushing for two minutes can feel like a huge hurdle.

Why This Formula Helps: 

Its core benefit is gum health and gentle cleaning. It eliminates the overwhelming "choice" of whether you need "Whitening," "Advanced Tartar Control," "Enamel Repair," or "Sensitivity Protection." It's just one tube that does the essential job well. This reduces mental load first thing in the morning and last thing at night.

2. Sensory-Friendly Profile (A Major Win)

ADHD Challenge: Many with ADHD have sensory processing sensitivities. The intense minty burn, overpowering fake sweetness, and overwhelming foam of standard toothpastes can be a genuine barrier to consistent brushing. This is often called "toothpaste aversion."

Why This Formula Helps:

• Low-Foam: The sophorolipid surfactant creates very little foam, eliminating that "mouth is overflowing, I can't breathe" sensation.
• No Strong Flavoring: It lacks the aggressive mint or cinnamon blast. The taste is natural, earthy, and slightly sweet from xylitol, which is far less likely to cause sensory overload.
• Gentle Feel: The combination of squalane and a balanced abrasive system is designed to be physically mild and soothing, not harsh or gritty.

3. "Pleasant" Task Association (Building the Habit)

ADHD Challenge: If a task is unpleasant (e.g., due to sensory issues), the brain avoids it. Making a habit like brushing consistently is incredibly hard when it's associated with a negative experience.

Why This Formula Helps:

By being gentler, less foamy, and less aggressively flavored, it makes the act of brushing less unpleasant. This reduces avoidance and makes it easier to build a sustainable, non-aversive habit. The novel, natural ingredients might also spark curiosity and engagement, making the task less boring.

4. Functional Benefits That Align with ADHD Needs

• Gum Health Focus: Stress and forgetfulness (common with ADHD) can negatively impact oral health. A formula specifically designed with anti-inflammatory and antibacterial actives (Mastic, Alkanna) helps proactively protect gum health, which is a common area of neglect.
• Xylitol: This isn't just a sweetener. Its proven anti-cavity properties provide an extra layer of protection against decay, which is helpful for those times when focus and routine lapse.

5. The "Novelty" Factor

ADHD Challenge: Boredom is a kryptonite for ADHD motivation. A boring, routine task is easy to skip.

Why This Formula Helps:

The unique, apothecary-style formulation—with its natural color from Alkanna and interesting ingredients—can provide a spark of novelty and interest. This can make the task of brushing feel more like an interesting experiment or a act of self-care rather than a chore, increasing engagement.

Ingredients: 

Glycerin, Aqua, Calcium Carbonate, Xylitol, Hydrated Silica, Sodium Bicarbonate, Sophorolipids, Pistacia Lentiscus Gum, Cellulose Gum, Squalane, Pistacia Lentiscus Oil, Alkanna Tinctoria Root Extract.