the ADHD Algorithm™ Toothpaste  -  brushind decoded for our brain.

Designed to reduce sensory overload
Many neurodivergent adults find traditional toothpastes too intense. This formula is intentionally low-foam, softly flavoured, and non-aggressive, helping reduce common sensory triggers that lead to toothpaste aversion.
 
Predictable, gentle experience
Spearmint essential oil provides a clean, mild freshness without harsh menthol burn. The smooth, creamy texture spreads easily and rinses cleanly, avoiding grit, residue, or lingering aftertaste.
 
Routine-friendly by design
By removing unnecessary flavour intensity and foam, brushing becomes a neutral, manageable task rather than a sensory challenge — supporting consistency without pressure or guilt.
 
Thoughtful botanical composition
Ingredients such as mastic, erythritol, and chamomile are traditionally used in oral-care formulations for comfort and freshness, contributing to a balanced, well-tolerated daily experience.
 
What we focused on :
 
Simplifying the daily routine
Reducing sensory overload
Making brushing feel neutral — even pleasant
Supporting consistency when routines slip
Keeping the experience interesting without being overwhelming
 
Want to know how we designed for all of this?
Subscribe to The ADHD Apothecary and we’ll walk you through the thinking behind the formula — ingredient by ingredient, decision by decision — straight to your inbox!